November 12–20, 2025. Nine days across Sydney, Hong Kong, and Singapore, facilitating roundtable conversations with marketing leaders from global travel and hospitality brands. Hosted by Sitecore in partnership with Ogilvy One.
Participants included leaders from Mandarin Oriental, Carnival Cruise Line, The Walt Disney Company, Crown Resorts, Cathay Pacific, Gardens by the Bay, and Shangri-La. Each session worked from the whitepaper our teams published that year, “Who Really Has a Grasp on a Traveler’s Journey.”
Four themes recurred in all three cities. AI search and generative chat interfaces are reshaping how trips get researched and booked. Influencer partnerships are growing while attribution stays difficult to measure with any clarity. Event-anchored travel is rising as festivals, sports, and cultural moments drive destination choice. And brands are pushing to activate first-party data and build owned retail media networks.
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