ATLANTA, GEORGIA · HISTORIC NORCROSS STUDIO
Cumberland Coast helps marketing leaders redesign how their organizations create, operate, and grow.
We combine executive advisory, AI strategy, and creative production to help companies move from AI experimentation to practical adoption.
Based in Atlanta with a creative studio in Historic Norcross square.
Est. 2014 · Norcross, GA
Most consulting firms deliver recommendations, and most agencies deliver execution. Cumberland Coast brings both together.
Our Advisory practice helps marketing leaders understand what changes, what matters, and where to invest. Our Studio turns those ideas into content, experiences, and creative work.
Fractional and advisory work at the intersection of marketing, technology, and AI. For CMOs and marketing leaders who need to move past the pilot phase and put AI into the operating model.
When customers ask AI instead of search engines, will your brand be part of the answer?
We help organizations improve visibility across emerging AI discovery channels through content architecture, structured information, and measurable optimization.
INTELLEGENT CONTENT SYSTEMS
The challenge is producing more content that still sounds like your brand.
We help teams design the processes, knowledge systems, and review models required to scale content without sacrificing quality.
Where should AI agents work? Where should humans stay involved?
We help leaders evaluate workflows, data readiness, and operating models before investing in automation.
AI adoption requires more than tools.
We work with leaders and teams through workshops, coaching, and practical programs designed around real marketing challenges.
Where agents genuinely belong in the marketing stack, where they don’t yet, and what has to be true about your data and process before either answer holds.
1:1 coaching for marketing leaders, team workshops, the Prompt Playbook, and Claude Cowork for Marketers. Join a customized hands-on sessions that leave a team able to do the work rather than able to describe it.
Studio
The best ideas need space for creation. The Studio is Cumberland Coast’s creative workshop on the town square in Historic Norcross.
It’s where we produce client work, publish ideas, create original projects, and invest in the community around us.
Portraits, products, events.
Recording, production, and launch support.
Editing, event coverage, and documentary-style projects.
Brand journalism, thought leadership, and long-form storytelling.
Strategy, production, and management from people who have built content programs inside technology companies.
EXPERIENCE
Before founding Cumberland Coast, Jonathan spent nearly a decade advising marketing leaders and enterprise organizations through Sitecore.
His work spanned customer experience strategy, marketing technology, personalization, and digital transformation initiatives with organizations including:
Atlantis The Palm · Aston Martin · UPMC · GE Healthcare · Sentosa Island · United Airlines · Microsoft · Swire Hotels
Today, Cumberland Coast brings that enterprise perspective to a focused advisory model built around AI, marketing transformation, and creative execution.
Point of View
The way companies discover, create, and communicate is changing.
We publish practical thinking on AI, marketing operations, technology, and the future of customer experience.
Boost your social presence today with our expert social media and content marketing services for your small business Packages Coming Soon Contact us to schedule a consultation
Jonathan publishes The Catalog, a dispatch on ideas, tools, and the people building tomorrow’s experiences. Every other week — and it’s the one list we ask you to join.
Advisory
Thirty minutes, no pitch deck. Bring the actual problem. If it isn’t a fit you’ll get a straight answer and probably a useful pointer somewhere else.
Studio
Tell us what you’re making, roughly when you need it, and what’s already decided. We’ll tell you honestly whether we’re the right room for it.
Cumberland Coast · 51 S Peachtree St #2, Norcross, GA 30071