Atlanta, Georgia · Historic Norcross studio
Marketing transformation for the AI era.
Cumberland Coast helps marketing leaders redesign how their organizations create, operate, and grow.
We combine executive advisory, AI strategy, and creative production to help companies move from AI experimentation to practical adoption.
Based in Atlanta with a creative studio in Historic Norcross square.
Est. 2014 · Norcross, GA
Strategy and execution in one room.
Most consulting firms deliver recommendations, and most agencies deliver execution. Cumberland Coast brings both together.
Our Advisory practice helps marketing leaders understand what changes, what matters, and where to invest. Our Studio turns those ideas into content, experiences, and creative work.
Advisory
AI transformation for marketing leaders
Fractional and advisory work at the intersection of marketing, technology, and AI. For CMOs and marketing leaders who need to move past the pilot phase and put AI into the operating model.
Studio
Creative production, in house
Photography, podcasting, video, copywriting, and social. All of it produced in a working studio on the town square in Historic Norcross, by the people you hired.
Advisory services
The part of AI that changes your job.
What does AI do to a marketing organization once the pilot is done? It changes how your brand is discovered, how content gets produced, and who does the work.
Intelligent content systems
Stop producing more content. The challenge is producing more content that still sounds like your brand.
We help teams design the processes, knowledge systems, and review models required to scale content without sacrificing quality.
AI visibility across LLMs
When customers ask AI instead of search engines, will your brand be part of the answer?
We help organizations improve visibility across emerging AI discovery channels through content architecture, structured information, and measurable optimization.
Agents in marketing ops
Where should AI agents work, and where should humans stay involved? We help leaders evaluate workflows, data readiness, and operating models before investing in automation.
Often the most valuable output is a clear no on two of the four things you were about to fund.
Executive enablement and workshops
AI adoption requires more than tools. We work with leaders and teams through workshops, coaching, and practical programs designed around real marketing challenges.
Includes 1:1 coaching, the Prompt Playbook, and Claude Cowork for Marketers. These are hands-on sessions that leave a team able to do the work rather than able to describe it.
Studio
A creative practice rooted in Historic Norcross.
The best ideas need space for creation. The Studio is Cumberland Coast’s creative workshop on the town square in Historic Norcross.
It’s where we produce client work, publish ideas, create original projects, and invest in the community around us.
Photography
Portraits, products, events.
Podcasting
Recording, production, and launch support.
Video
Editing, event coverage, and documentary-style projects.
Copywriting
Brand journalism, thought leadership, and long-form storytelling.
Social media
Strategy, production, and management from people who have built content programs inside technology companies.
Point of view
Research, writing, and ideas about the future of marketing.
The way companies discover, create, and communicate is changing.
We publish practical thinking on AI, marketing operations, technology, and the future of customer experience.
The Catalog
Ideas, tools, and the people building tomorrow’s experiences.
Jonathan publishes The Catalog every other week, and it’s the one list we ask you to join.
Two ways in.
Advisory
Advisory and fractional work
Thirty minutes, no pitch deck. Bring the actual problem. If it isn’t a fit you’ll get a straight answer and probably a useful pointer somewhere else.
Studio
Studio projects
Tell us what you’re making, roughly when you need it, and what’s already decided. We’ll tell you honestly whether we’re the right room for it.
Cumberland Coast · 51 S Peachtree St #2, Norcross, GA 30071