Apple Music just unveiled Apple Music Hall, its first live venue at Battersea Power Station in London. The new music venue holds 600 people. Inside is a state of the art system with a 48-speaker spatial sound system, two mix studios, and a control room wired for more than 16 cameras.
In 2010, my former band Manchester Orchestra released Live From SoHo, that we recorded onstage at a theater inside the flagship NYC Apple Store in SoHo.
It’s nice to see Apple build a proper stage of its own, and I think a 600 capacity room is the perfect size to capture crowd energy for a live recording.
This was originally posted as a New Arrival in Going to Buy an Envelope · The Catalog · №007, an issue of my weekly newsletter The Catalog. You can Subscribe for weekly insights, or get in touch to talk about what this means for your business.