Salesforce agreed to buy Braze for about $5.7 billion. Braze sends real-time push, SMS, and email, and its stock jumped 51%. It’s just seven weeks after Salesforce closed its Contentful acquisition, barely enough time for that dust to settle.
Salesforce Marketing Cloud started as ExactTarget, a batch email tool. Braze gives it real-time event streaming and decisioning. If you run Braze alongside Adobe, Sitecore, or Optimizely, your roadmap just changed owners.
This was originally posted as a New Arrival in Average Faces · The Catalog · №011, an issue of my weekly newsletter The Catalog. You can Subscribe for weekly insights, or get in touch to talk about what this means for your business.