Consulting
AI-native marketing advisory.
Fractional CMO and advisory work for marketing leaders adopting emerging technologies to create engaging digital experiences.
The premise
Most marketing organizations have now run the pilot. Someone tried the tool, the demo went well, and then it stalled because the hard part was never the model. The hard part is that AI changes three things at once: how customers find you, how your team produces, and who does which job. Those are operating-model questions, and they don’t get solved by buying another seat.
This practice is for the leader holding that. It’s senior, it’s hands-on, and it’s short of the six-month consulting engagement that produces a deck.
What the work covers
AI visibility across LLMs (GEO)
Your buyers increasingly ask a model instead of a search engine, and the model either names you or it doesn’t. Generative engine optimization is the work of being the answer: content structured so a model can parse it, claims sourced so it can cite them, and a presence in the places these systems actually draw from.
It is measurable, it is early, and in most categories nobody has started. That combination doesn’t last long.
Typical engagement: an audit of how you currently surface across the major models, a prioritized fix list, and the content architecture to hold it.
On-brand content at scale
Every team can now produce ten times as much. Almost none of them can produce ten times as much that still sounds like the brand. That gap is where the reputational damage happens.
The fix isn’t better prompting. It’s a system: a brand definition explicit enough for a model to follow, retrieval over your real material instead of the model’s guesses, and a review step that catches drift before publication.
Typical engagement: building that system with your content team, then handing it over.
Agents in marketing operations
Where agents genuinely belong in the marketing stack today, where they don’t yet, and what has to be true about your data, your processes, and your approvals before either answer holds. Frequently the most valuable output here is a clear no on two of the four things you were about to fund.
Typical engagement: an operations review and a sequenced roadmap.
Coaching and workshops
1:1 coaching for marketing leaders who need a thinking partner on this rather than a vendor. Team workshops — tactical single-day sessions or multi-session executive engagements. The Prompt Playbook and Claude Cowork for Marketers. [[NEEDS: are these free, paid, or lead magnets, and how are they delivered?]]
The test for a workshop is whether the team can do the work the following Monday. Not whether they enjoyed it.
How it works
Contact us for pricing.
Retainer
Ongoing access.
A standing session plus asynchronous help between. For leaders who want continuity rather than a project.
Fractional
Deeper and more operational.
Sitting inside the team, owning outcomes, for companies that need senior marketing leadership without a full-time hire.
Projects
Scoped and finite.
A GEO audit, a content-system build, an operations review, a workshop series.
Who you’re working with
Jonathan spent nine years at Sitecore, finishing as Industry Principal for Travel, Transportation & Hospitality, advising CMOs and CDOs at United Airlines, Microsoft, Carnival, and Aston Martin. He was named Sitecore’s 2024 Global Solution Engineer of the Year out of roughly sixty presales consultants worldwide.
On AI specifically: he was Sitecore’s Global AI Champion for Presales in 2025 and 2026, sat on its cross-department AI council, founded a global AI Advocates working group, cataloged roughly fifteen production agents and skills, and reported adoption scorecards at board level. This advice comes from having done it inside a company that had to answer for the numbers, not from having formed an opinion about it.
He isn’t working alone. Kristen Corley co-founded Cumberland Coast and spent twelve years in B2B content marketing, worked in-house at an AWS Advanced Consulting Partner, a security software company, and a healthcare technology startup, plus agency-side at Brown Bag Marketing.
Bring an actual problem.
We help marketing teams use AI to create measurable business results. Bring a real challenge, and let’s work through it together.